I’ve had an enjoyable experience with Ghost: Setting up, supporting and creating content for my wife’s website. So easy to use and a good ethical company behind it all.
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Also remembered I loved using Proseful back in the day. It was the simplest of interfaces and reasonably priced. Yet gutted to see it closed down. Starting a tech biz where folks pay for a service is tough! 
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Thank you everyone for your suggestions. Some amazing insights there. I’ll continue to mull the options over!
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It depends on what you are aiming for. If you plan for monetization then go for medium or sub-stack but if you are looking to build your brand , portfolio, I would suggest write blogs on your portfolio website.
If you are writing blogs on your site and if someone visit it, there is very much high chance that they will see your all other works also but when you use medium or sub-stack people will just read your article and move on.
In case you don’t have portfolio website,it won’t be much difficult as you can host it free of cost on github and creating such portfolio website is not difficult task with the help of gen ai tools.
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All good hints and tips here made.
I have tried medium and did not want to jump on the next “hot thing”, just to see that things can go weird. I mean, after 13-14 years I lost my “digital home” Twitter.. So I was still happy to have my own hosted blog and website.
I am a huge Wordpress fan, self hosted. Self maintained and often I crush things, just to test backups 
I have an own server in the meantime and will move my other domains/blogs etc to there to have more control over it.
It all depends what you want to have. I am fine with my blog where I write german and sometimes english blogposts. Not all software testing related, as I have more to offer than only my job
Just look at @dnlknott with his blog https://adventuresinqa.com/ and his transformation becoming a YouTube influencer for Software Testing => https://www.youtube.com/c/DanielKnott - in the meantime more than 150 K subscribers
Feel free to explore your experiences and it is no problem to start and stop on one platform, choose another one and then find the right one for you.
Important: It is your blog. You define yourself what you want to write, there is no internet rule of blogging.#
Happy Blogging
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Lots of interesting advice here! Thanks for asking that question, @chrispratt , it is something i am also thinking about at the moment.
I do not have much new to contribute to what has already been said except one warning about Medium: They are not just difficult to use if you rely on assistive technologies, they have been actively snubbing people who have tried to point out the shortcomings and how to improve them. Even if you try to make your content accessible, it is not possible using Medium.
You can read about it here: An accessibility review of the new Medium site | by Sheri Byrne-Haber, CPACC | Bootcamp | Medium
To my knowledge, this has still not been resolved, but I would love to be proven wrong.
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I built mine using an Astro theme and hosted it with .github.io
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Just found Pika. I may try this out for another blog idea. It’s way more affordable than Beehiiv.
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That’s super interesting, thanks for sharing that, Judy.
Oh, this reminds me of omg.lol, it’s worth a look as something alternative.
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I ended up hosting my own blog using a markdown-based static site and syncing everything through one of the Nextcloud providers. It gave me control over my files and backups without having to deal with ads or weird restrictions. If you’re already using Nextcloud for personal stuff, adding a blog setup on top felt pretty smooth.
On the topic of blogs, does anyone else use multiple blogs for the same content? I saw the idea on LinkedIn - creating a Content Library, and I don’t know. It makes sense to me. Has anyone else done this?
Here’s the post for context: Why I stopped writing for Medium and why you should too | Nicolas Cole 🚢👻 posted on the topic | LinkedIn