We know we’ll have mobile users so that’s definitely on the radar for me. Emulators are a gamble but potentially cheaper than a device lab on site. Have you found any major issues using them?
I’m only on week two of a new job so rooting out all the analytics is next on my to do list. Lot’s of research at the minute about what our options are 
I think if I can provide justification for a budget then I’ll get it but often in my experience you have to use free options as the justification 