“Check out #ecommerce on Twitter and see if you can generate some test ideas from this feed.”
Or click… HERE!
of course this is a lot of self-promotion and advertising and not a lot of substance. But what I found interesting were some new ideas being pushed that will likely call for new kinds of testing:
New Instagram update to make purchasing easier: https://twitter.com/indaHash/status/996010225705594880 I am actually not that familiar with instagram, but I am going to keep an eye on this one.
New trends in eCommerce to include increased video use and facial recognition, VR and augmented reality, and multiple shopping channels - i.e. using social networks for purchases. I will definitely get in line to test some of this!
A really new trend: Brick and mortar stores??? From Shopify, which plans to pen a brick and mortar store for Shopify customers (business owners).
Think we can’t test a brick and mortar stores?
SOMETHING is going to need testing. There’s going to be some kind of software needed to make this work. What will they be looking at in the stores, exactly? How does it tie together with the main product? I’d expect at least several in-store programs needing testing and probably some new mobile apps as well.