Happy new year by the way.
I’m looking for some insight into how testers build up an understanding/model of the business/company they work for or test for. Is understanding a companies business model something that’s considered? How do people build this knowledge? Examples of how it’s helped their testing and decisions? Any articles around this topic to read?
I read a book(Business model generation - by Alexander Osterwalder…) a while back about the 9 building blocks of a business model: and using that I tend to try and find out how the company makes money and the rational behind how they create and deliver value.
eg - “Revenue streams” - finding out a companies revenue stream are subscriptions, can highlight wanting to keep customers possibly being important of which “user experience” of their product impacts… Understanding their “customer segments” also highlights their niche market + target customers, their communication channels… etc are all useful to know.
NB: Redhats model has probably changed now, this is outdated. Only using as an example.
Key Partnerships [KP]
Key Activities [KA]
Key Resources [KR]
Cost Structure [C$]
Value Propositions [VP]
Customer Relationships [CR]
Channels [CH]
Customer Segments [CS]
Revenue Streams [R$]