Nearly all my discussions relate to quality:
- How much effort should I spent for testing X?
- What risks do we have at X?
- What should be fixed?
When quality is value to a person, discussing the more/less testing of something is about quality as well as the discussion about more/less fixing and less/more implementing new features.
“Where and why should we spent effort to improve things (and if its just the information about its state)?” which I often discuss and IMO easily tell you what value matters to what person.
Idk … I find it hard to not talk about quality. When asking for effort/time/budget/risk you can easily grasp what is important to people.
Not to forget: Releasing a product earlier, with less testing and potentially more bugs, can also be a value to someone.
Quality does not only matter to “end users” but to all stakeholders.