30 Days of Ecommerce Testing Day 29: Search Engine Optimisation (SEO) and Ecommerce

Day 29 of 30 days of ecommerce testing is:

Research and share how Search Engine Optimisation (SEO) and ecommerce work together.

Some replies on Twitter to this are:

@conorfi


@ceedubsnz

There’s plenty on SEO, but I wanted to roll this back into testing, so I found a great article, “How Do I Successfully Run SEO Tests On My Website?

I’m going to steal his image here:

image

After addressing the main points about having control groups and repeating tests, the tests themselves consist of things like:

  1. Adding/removing blocks of text from the site (yes, removing can help!)
  2. Adding/removing comment and share buttons
  3. Adding or removing “descriptive content, images, and videos”

You’ll notice that ranking isn’t the #1 priority (now there’s a weird statement). We are also interested in the number of site visits and stability of traffic performance over time. i.e. how do these rates change when we make any of the modifications above?

-Dave K

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