“What are examples of businesses which are marketplace ecommerce platforms?”
First, I had to look that up. Aren’t all e-commerce sites marketplaces?
According to Wikipedia, which is never wrong, "An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. "
According to the Forbes article, “What Are Online Marketplaces And What Is Their Future?”, there are three types of marketplaces:
- Vertical - Sells from many different sources, but focuses on one type of product. e.g. TrueFact.com (jewelry)
- Horizontal - Many types of products, with a shared characteristic. e.g. Pango.com is a stie for “enthusiasts.” that is, pick your area (Camping, Golf, Photography) and you are taken to a specific area for that type of product.
- Global - Sells everything. The obvious choices are eBay and amazon. I’ll hold off on finding less obvious choices in case anyone else wants to post them.