30 Days of Ecommerce Testing Day 23: Marketplace E-commerce Platforms


(David) #1

“What are examples of businesses which are marketplace ecommerce platforms?”

First, I had to look that up. Aren’t all e-commerce sites marketplaces?

According to Wikipedia, which is never wrong, "An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. "

According to the Forbes article, “What Are Online Marketplaces And What Is Their Future?”, there are three types of marketplaces:

  1. Vertical - Sells from many different sources, but focuses on one type of product. e.g. TrueFact.com (jewelry)
  2. Horizontal - Many types of products, with a shared characteristic. e.g. Pango.com is a stie for “enthusiasts.” that is, pick your area (Camping, Golf, Photography) and you are taken to a specific area for that type of product.
  3. Global - Sells everything. The obvious choices are eBay and amazon. I’ll hold off on finding less obvious choices in case anyone else wants to post them.

-Dave K


(Heather) #2

For me: Etsy and eBay (they loooove me)


(Chris) #3

Our local gigant is Allegro.pl
Interestingly, Naspers (which owned Allegro group) connected it to OLX.pl (a free, ad-fueled marketplace), which is big in Poland as well. These two, along with Ceneo (very popular price comparison platform), one of the biggest the house marketplace and car marketplace - all of them which Allegro owns - constitutes quite a monolopy. And allegro itself reaches to ~60% of Polish internet users.

It took me a bit to go through the info but look - there’s a valuable context here as well! ^^


(Brian Martin) #4

Here are the common marketplace e-commerce platforms:

  • Amazon
  • Ebay
  • Etsy (This I discovered while I was looking at some google results)
  • Wallapop
  • LetGo

(Divya) #5

Find the business which has market ecommerce platforms:

  1. Amazon
  2. Ebay
  3. Etsy

While i was googling, reading, learning about ecommerce i happened to find this blog which is quite informative
https://www.linkedin.com/pulse/e-commerce-marketplace-business-model-benefits-challenges-alex-boch/


(Mike) #6

My day 23 https://wp.me/p9EXXo-5O
Enjoyed this one, although I don’t think I really answered the testing side of it