Performance: which testing tool and why?

My colleagues were using IBM Rational Performance testing for a while. When trying to do recently a performance testing evaluation for a client they noticed a lot of issues with it. They went to Neoload and got the Trial version which ran smoothly. They are thinking of getting a license of it.
HP LoadRunner is supposed to be the most used performance tool(around 60% of the market I’ve read in a charter).
I’ve personally only played with tools like Jmeter, Soap./Smartbear Load Testing, browser development tools assesments and Gatling. The thing is, with free tools, you have to know to code in various languages and make configurations and updates,add constantly libraries and scripts…and it might still not be satisfiable enough.
Not sure which one is a better approach…paid -> click and run or free -> configure…and eventually run.

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