On launch of a site, do you ever perform any tests that are linked to SEO and if so, what do you check for?
Sure I do!
I usually use this tool Screaming Frog SEO Spider Website Crawler it shows lots of stuff that may affect the SEO of a website. Even if you’re not an expert in SEO you can learn which things you need to check in terms of SEO. There are some other similar tools, I would suggest trying any you like, some of them are free (but with limitations as the one I mentioned) or have fewer features, etc.
General things to check are meta tags on the page, their size (not too long or short), that they are present and different on different pages; the picture size; sitemap; that you don’t have 404 links (any, I mean not only pages but links to any resources on your website; you can any crawler for this) or 5xx, 400, etc; be careful with redirects 301, 302 (don’t remember which one
but it’s not good for google); pay attention to noindex tag and security headers.
This looks like a tool for the job:
I am wanting to test SEO before going live. It’s like making sure all your ducks are in a row. One thing I’ve found super helpful is running a thorough SEO audit using tools like https://www.searchseo.io . It helps catch any issues before they become a problem. Also, make sure to check your site’s load speed and mobile-friendliness. Sometimes, the little things, like meta tags and alt text for images, can make a big difference. Just remember, a bit of prep now can save a lot of headaches later.
Yes - this is often an overlooked area of testing, developers often don’t have a great knowledge and the clients knowledge can be non-existent, therefore I find there’s often little time set aside for it.
This is often one bit of testing that can be performed post go live, and is often easier to do so that way, as many online seo tools such as ahrefs and semrush etc.. will only be able to scan live sites. - If nothing else, setting a free scan up to check for critical issues is an easy thing to do, which can really help a sites success.
EDIT: also consider running Google page speed tool over the site, this can often uncover some performance issues, which may help with SEO, if not, at least improve user satisfaction if you can get the site running faster.
